This article will cover two fundamental things:-
we’ll cover what SEO is and how you can use it to increase traffic to your website and derive leads
in a recent survey many of you asked us to create content that will help you increase traffic for your website one of the best ways to do that is to optimize your site for search engines in in this series will cover everything you need to know to get started with SCO am I following the tips in this series you could easily add 1000 more visitors to your website in a month so let’s dive in if you done research on how to increase traffic to your website you’ve probably seen everybody talking about improving your SCO on your site but what does that really mean as the stands for search engine optimization or just how easy it is for Google to find your website now there are several different search engines out there you have things like being in Yahoo Yandex but 90 percent of searches are done on Google so that’s usually what we’re talking about when we say search engines and basically search engines just go out and scour the web to find pages and index them in their catalog it’s very similar to when you have a book in at the end of the book you have an index where it tells you where everything was talked about in the location that’s pretty much Google in their indexing system as well on the web in the cloud so let’s take a look an example now this is a typical search page with results you can see that these are ads this is what’s known as a knowledge graph and what it’s doing is it’s pulling in a result that might be further down the page but since Google thinks it’s answering the query really well it’ll get shown up here as well as down further on the page then below. All of that you have organic results typically there about 10 organic results on one page in organic listings simply means that these results are paid ads they show up on Google because they’ve done a good job of telling Google that this page is about this particular query then you have a people also asked area in this simply shows the related searches that people will do on this topic now fewer than 10 percent of people actually ever click on the next page if they don’t come with a looking for on the first page the simply adjust their search criteria and that’s why Google added in this people also ask area and here’s the biggest reason why SCO is so important for your website these top 3 organic results they get over 70 percent of all the clicks this first position usually gets the bulk of the clicks between 35 and 40 the second will get between 15 and 20 and then the third position will get around 10 percent so that’s why it’s so important to make sure that your website is first on Google but how does Google even determine what should go on the first page the biggest factor is relevancy you want to make sure that your website is exactly what the searchers looking for when they’re searching Google now Google uses over 200 factors to determine what’s relevant in their algorithm and there’s no way that we’re gonna be able to cover all of those if we can concentrate on a few then we have a fighting chance to get in the search results in addition to relevance you’ll also want to make sure that your site is useful all that means is that when a user clicks on your site the information that they’re looking for is easily found think about the last time you did a search if you went to a page that you thought had the answer but you had a hard time finding it on the page did you stick around most people will click back and go look for a different answer so make sure that your site is also useful in that you’ve arranged the answers or the topic in a meaningful way that’s easier for readers to find what they’re looking for so there are 2 main ways that you can. Mark on SCO on your website and they’re called on pages seo and off page seo on page SCO is simply telling Google in the reader that you have everything that they’re looking for you have all the indicators that they’re looking for really this just means you have all the right keywords on your site now on page SCO is easier to deal with because most of the changes needed are within your control for instance if your site is about barbecue then you want to make sure that your site has the right keywords in the title in the body in the image descriptions it also means you have supporting key words in it like barbecue recipes grilled temperatures types of me best barbecue grills and everything else that’s related to that topic throughout this video series will cover all the ways that you can do on page SCO so you can get started soon and the cool thing is if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic without writing any new content so if you want to see about that make sure you click on the subscribe button and go ahead and click on the notification bell to be notified of all of our videos coming out with off page SCO that simply means that you are making sure that other websites are linking back to you these are called backlinks off page SCO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link but if you’re writing great content and networking with your industry or your topic area then it shouldn’t be a problem now I just want to let you know as we go through this SCO process just realize that search engine optimization does take time and sometimes it can be a little frustrating when you’re not seeing the results fast but if done properly the results from your SCO efforts can last months or even years depending on the topic you’re in so now that you know a little bit about what SCO is and how it can improve the traffic on your site in the next video will go a little bit deeper into on page SCO and will cover key word research and. How to do it properly for your website.
This article will cover two fundamental things:-